Annual report
Gennosenschaft Migros Zurich
Improve structure and usability, strengthen corporate identity
My Role
Report, transforming it into a modern, structured, and engaging digital experience. The goal was to present key insights in a clear, interactive, and visually compelling way, aligning with the brand’s corporate identity while enhancing usability.
Challenge
- Workshop Facilitation – Collaborated with the client to define goals, structure, and user needs.
- Page Architecture – Developed a well-organized content hierarchy for intuitive navigation.
- UX/UI Design – Created user-friendly layouts and interactive elements for seamless engagement.
- Corporate Design Adaptation – Customized and refined the client’s CD manual for a more polished and modern look.
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THE SOLUTION
- Complex Information, Simplified → Streamlined data-heavy content into a digestible format.
- Brand Alignment & Flexibility → Maintained corporate identity while enhancing visual clarity and interaction.
- Interactive & Responsive Design → Ensured an engaging experience across all devices.
IMPACT
The final website delivers aesthetic consistency, intuitive navigation, and an engaging digital experience, effectively communicating the annual report’s key messages in a user-friendly way.
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