As part of the Linkgroup UX/UI design team, my key contributions included:
The move from print to digital meant rethinking how to present data and complex information. The challenge was to make statistical insights visually appealing while maintaining clarity and accuracy. The interactive elements needed to provide an intuitive experience, allowing users to dynamically explore key figures rather than passively consume static data.
The new digital format improved engagement by making it easier for stakeholders to access, understand and interact with key UZH data. The interactive Facts section provided a dynamic way to explore statistics, improving the user experience and making the data more transparent and digestible.